Jute

Known as the ‘golden fibre’ jute is one of the longest and most used natural fibre for various textile applications.  

The Plant
Jute is extracted from the bark of the white jute plant (Corchorus capsularis) and to a lesser extent from tossa jute (C. olitorius). It is a natural fibre with a golden and silky shine and hence called the Golden Fibre. 

It thrives in tropical lowland areas. Jute is one of the most affordable natural fibres and considered second only to cotton in amount produced and variety of uses of vegetable fibres.  

Environmental benefits
Jute fibre is 100% bio-degradable and recyclable and thus environmentally friendly. A hectare of jute plants consumes about 15 tonnes of carbon dioxide and releases 11 tonnes of oxygen. Cultivating jute in crop rotations enriches the fertility of the soil for the next crop. Jute also does not generate toxic gases when burnt.

This is why we widely use jute in many of our products to reduce our environmental impact. Even for our hang tags' strings we exclusively use jute.