The modern English meaning of Midori is simply “green”, however this Japanese word has far more magical roots, it can express the color of young leaves, freshness, forest, nature or even environment.
As a brand, Midori is deeply engaged in the origins of the word and its vision is focused on an eco-sustainable commitment for a cleaner and healthier planet.
For Midori there's nothing more valuable than sustainability and respect for our planet as a whole. Every single product of the brand is the result of deep research into the materials that have the lowest impact on nature. Midori’s obsession in recycled and organic fabrics can achieve an extremely low environmental impact, granting a minimal carbon footprint.
For our planet eco-sustainability is a long-term view that has to be taken care of day by day and Midori will do its best to be part of it.
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